A new, longer warranty.
At Monroe®, we’re making strong investments in our brand…and your business.
Never underestimate the importance of believing you have made a smart decision. Whether it’s in the purchase of a new home, car or other major investment, we all want to believe we have chosen well.
The same is true in the automotive service category. Vehicle owners count on the recommendations of workshop professionals and other experts in order to make well-informed repair decisions. For example, a consumer who is considering an investment in new shock absorbers and/or struts will be interested not only in the price of the repair, but also the quality of the parts to be used, the reputation of the manufacturer and brand, and the terms of the available warranty.
Coverage means confidence
Monroe, one of the industry’s best-known and most respected brands, is helping workshops lever the power of making “smart” decisions by extending the 5 year warranty previously available only on Monroe OESpectrum and Monroe Intelligent Suspension RideSense shocks and struts to the full range of genuine Monroe shocks and struts. Monroe Original? 5 years. Monroe Adventure? 5 years. Monroe Van-Magnum? Once again, 5 year warranty featuring the same conditions previously available only on Monroe OESpectrum and Monroe Intelligent Suspension RideSense.
Doing the job right
The new, across-the-board 5 year warranty reinforces the importance of not only choosing the best parts, but performing the complete repair. Service professionals understand that shocks and struts must be replaced in pairs on the same axle, and that proper performance and service life depend on the corresponding installations of shock and strut protection kits (PK) and, where applicable, mounting kits (MK). Performing the complete repair in this manner is a requirement of the new warranty program, as it helps promote better performance and longer product life and, above all, best protects the interests of the vehicle owner.
CLOSING THE SALE
Let’s face it; shock absorber and/or strut replacement represents a significant financial investment for most vehicle owners. It is easy for customers to say “no” when they are unsure of the value of this investment. Even after learning the importance of equipping their vehicles with properly functioning shocks and struts, some consumers are reluctant to approve the repair…until they are convinced they are making a truly “smart” decision. Closing this gap – and demonstrating the unique value of investing in new, top-quality units – becomes much easier when a workshop or parts store professional can add the benefit of an industry-leading warranty. In short, a 5 year warranty can profoundly increase customer confidence and trust.
Something new on your Shelves
Monroe is making another important investment – the brand has introduced a comprehensive new packaging platform that brings a consistent, high-impact look to the brand’s complete shock and strut range. In addition to simplifying the brand’s trade dress, the new packaging highlights Monroe’s expertise in the original equipment marketplace as well as the new, across-the-board 5 year warranty coverage on all new, genuine Monroe parts.
While the packaging is “new” in multiple ways, the same, iconic black-and-yellow colors and Monroe “wings” logo remain, connecting an entirely new generation of vehicle owners with one of the most storied brands in the automotive industry.
The content contained in this article is for informational purposes only and should not be used in lieu of seeking professional advice from a certified technician or mechanic. We encourage you to consult with a certified technician or mechanic if you have specific questions or concerns relating to any of the topics covered herein. Under no circumstances will we be liable for any loss or damage caused by your reliance on any content.
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discover the monroe® range
Discover Monroe shock absorbers, now with a 5 year warranty on any qualifying Monroe product when completing a full replacement of shocks and struts in pairs, including protection and if applicable mounting kits.